High Street Malvern
Founded in 2007, High Street Malvern (HSM) is based on an American model introduced to the UK by the Civic Trust. The primary function of the group is as a 'think tank' and 'lobbying group' concerned with the enhancement and improvement of Malvern. HSM has produced a guide to Malvern and the Malvern country, introduced the idea of markets to the town together with a study of 'shared space' concerning traffic and pedestrians in the town centre. HSM hopes to get more local people engaged with the town and to drive improved footfall to local businesses towards regeneration and a better high street offer overall.